Working on the Verb hair care brand was a rewarding journey that involved strategic planning and campaigns focused on breaking through the saturated hair care market. With a 91% year-over-year sales increase in 2021, Verb gained enough traction to begin selling in retail stores, thanks to my contributions.

I implemented SEO content strategies to enhance the brand's visibility on search engines. This included optimizing the site's layout, refining product descriptions, selecting high-quality images, and maintaining a blog that resonated with the target audience. Regular keyword checks and website TLC ensured that Verb's site was primed for success.

Beyond SEO, I delved into PR and link building strategies to increase brand awareness. From forging partnerships with influencers and reputable publications to drafting press releases for their 10-year anniversary, new product launches, and seasonal sales, I left no stone unturned in expanding the brand's presence. The exhilaration of seeing pitches transform into lively articles and campaigns was incredibly rewarding.