As the Digital and Social Media Strategist for the 2019 G20 Interfaith Forum in Japan, I meticulously shaped the online presence to align with the host country's cultural context. Leveraging social listening tools, I identified key words and global trends related to G20 topics, ensuring the content resonated with the specific interests and cultural practices of both global and Japanese audiences. From the logo design to brand personas, I worked with my team to ensure the forum's message reached and resonated with target audiences, showcasing a commitment to understanding both the forum and host country's interests. This comprehensive approach significantly contributed to the success of the organization’s digital and social media initiatives.

On a weekly basis, I curated diverse content, including photos and videos tailored to target audiences, capturing the essence of Japan's cultural significance within the G20 interfaith landscape. Collaborating closely with the website design team, I ensured brand alignment of the site layout and content, creating a cohesive and culturally resonant online experience for attendees and global audiences. Beyond content curation, I drafted materials, crafted editorial calendars, and maintained consistency across various platforms, streamlining communication for a seamless and impactful digital presence.