As a contracted Account Executive, I spearheaded the product launches for Sennheiser's enterprise communication headsets, focusing particularly on the Adapt product line under the new EPOS brand. This venture involved a meticulous approach to establish EPOS as a prominent player in the United States market. By executing strategic product launch campaigns, we secured coverage in relevant, national publications like Wired. I orchestrated partnerships that not only increased visibility but consistently contributed to positive reviews, bolstering EPOS's standing in the market. Furthermore, the planning and execution of award applications, exemplified by our participation in the Red Dot award for the Adapt 260, showcased our commitment to excellence.

The transition from Sennheiser to EPOS marked a significant evolution, and I played a pivotal role in communicating this change to our target audience, emphasizing EPOS's origin and its ties to the renowned Sennheiser Communications. I collaborated with contacts in foreign countries, particularly Denmark, ensuring a seamless integration of messaging and strategies across borders. My initiatives ranged from organizing booths at U.S. based conferences to drafting compelling press releases.

Through these efforts, I not only successfully managed the transition from Sennheiser to EPOS but also helped position EPOS as a leader in enterprise communication headsets, fostering a strong and positive brand image in the United States.